-
Our typography has been carefuly selected to maximize its impact across all applications while keeping it easy to read, and highly recognizable.
Download Typography Pack

Proxima Nova is a key element in our brand. It works to maintain consistency,
 create clarity, and provide equity to the brand.

Calibri has been selected as a websafe font replacement when used in digital collateral such as Google Docs, Powerpoint and EDM.

It is important to organize typography in a hierarchical system according to relative importance or inclusiveness through scale, font weight and colour.

Typography on imagery should either be dark on light backgrounds and white on dark backgrounds.

These are mandatories that should be adhered to at all times.

DO NOT use non-specified colour on text

DO NOT use all caps

DO NOT adjust kerning or tracking

Our typography is the pillar of our brand. Adhering to these guidelines will ensures they stay consistent and recognisable in any market.

Our colours are a combination of bold and warm tones. Contrast is used to ensure the logo is eye-catching and recognisable.
Primary Colours

Our primary brand colours are navy and violet. They pair well and communicate innovation, trust and confidence.

Influx Navy RGB

  • RGB — 2 4 48
  • HEX — 020430
  • PMS — 289 C

Influx Violet RGB

  • RGB —99 42 254
  • HEX — 632AFE
  • PMS —2097 C

Influx Navy CMYK

  • CMYK — 100 76 12 70
  • HEX — 001641
  • PMS — 289 C

Influx Violet CMYK

  • CMYK — 77 74 0 0
  • HEX — 5658A7
  • PMS — 2097 C

Our supporting colours are black and white. They provide bold contrast and create authority.

Black

  • RGB — 0 0 0
  • CMYK — 30 30 30 100
  • HEX — 000000
  • PMS — Black 6 C

White

  • RGB — 255 255 255
  • CMYK — 0 0 0 0
  • HEX — FFFFFF
  • PMS — White

These are mandatories that should be adhered to at all times.

DO NOT mix and match logo colours
DO NOT use excessive colour in one composition
DO NOT use non specified colours

It is important to follow the colour guidelines when creating any brand communications in order to maintain brand consistency. White plays a very important role in all brand communications and should provide balance to the brand and product colours.

Our photography inspires our audience of business owners and end customers as to the potential data has to improve their lives and businesses. Our photography should show this improvement in action.

Download Image Pack

Our photography should showcase people in a candid manner. Businesses and landscapes are shot in an aspirational fashion, whether it’s glowing cities, the night’s sky, or infrastructure. We also depict motion, with all of these capturing the essence of energy in use.

Express scale

Express ambition

People are relatable

Show movement

These are mandatories that should be adhered to at all times.

Avoid overly-dramatic lighting and excessive lens flare.

Avoid static moments where people are disengaged with each other.

Avoid showcasing location that isn't New Zealand.

Our photography is how we express the human reason for Influx. At its core, our business is about transforming lives through data, from business to the end customer. Our photography should show this betterment in action.


Our iconography is connected to our typography at a fundamental level to maximize recognition and ownability.
Icons and their usage principles were designed to communicate quickly and effectively across all touchpoints (from product to environment to marketing).
Download Iconography Pack

Our icon system is inspired by familiar functional buttons that place the user in control. These are clear and intuitive and help to aid the user journey.

Households

Legacy Metering

Electricity Retailers

Commercial & Industrial

Accurate

Flexible

Safe

Reliable

Durable

Community-Owned

Proven

Innovative

Trusted

Experts

Our iconography is a key part of our user experience and at the heart of the Influx journey. Adhering to these guidelines will bring the ease, simplicity and intuitive nature of the influx experience we aim to provide, online.

Our tone of voice provides a set of core elements to define quality writing across all touchpoints, as well as supporting elements to convey the best of our brand personality to the world.

It is designed to serve as an umbrella that informs and unites style guides for departments, countries, and languages. Voice and tone express a brand’s essence, signaling who we are and what we stand for.

Confident

We are confident and knowledgeable.


Emotive

We believe in the power of our work and what it can achieve.


Friendly

We are down-to-earth and warm. It differentiates us from competitors.


Professional

We balance our casual nature with a valued professionalism.




Kiwi

We are a proud kiwi company and work to improve the lives of the communities we share.


Gender-Neutral

We are not overtly masculine or feminine.


Extroverted

We are passionate and energetic.


Engaging

We capture attention and speak in a compelling manner.



Checks for core voice

1. Confident

Speak with certainty. We provide assurance, direction and are a source of optimism.


2. Emotive

Focus on the bigger picture. We use words like empower, transform and enable. We believe in what we are doing and see value in even the smallest improvements to our customers lives.


3. Friendly

We use terms like we, us and help. We encourage and inspire our customers to believe in their own potential for innovation.

4. Professional

Our customers are professionals too. We speak to them as they would like to be spoken to and don’t ‘dumb down’ our messaging. We add approachability to professionalism.



Checks for supporting tone options

1. If going for confident

Does it sound clear and authoritative?

Is it positive and assuring?

Is it too cocky or boastful?

2. If going for emotive

Are we still focusing on the key message?

Is it too lofty, aspirational or losing intention?


3. If going for friendly

Do we sound overbearing or needy?

Are we becoming too casual and losing professionalism?


4. If going for professional

Are we using too much jargon?

Are we becoming boring or overly tactical where we could be speaking engagingly/emotively?

Are we preaching or being condescending?



Our tone of voice is that of a trusted partner. By adhering to the guidelines above, we can ensure our voice comes through as true and authentic, building our brand credibility with each new conversation.